At Thyme Marketing, we bring over 100 years of combined experience across multi-channel sectors, helping brands grow and succeed. Founded by Rachel Tweedie and David Walker, our team—including our expert field sales professionals, delivers results.
Our team
Rachel Tweedie
Founder
Rachel Tweedie is the founder of Thyme Marketing and Thyme Store, with over 20 years’ experience in the natural health industry. She’s supported hundreds of organic and natural brands through expert marketing and field sales. Rachel also developed SalesThyme and LiveThyme—innovative tools that give brands powerful sales insights. Passionate about wellness and sustainability, she’s also a keen runner and mandala artist based in Cheshire.
David Walker
Co-Owner
David is co-founder and Managing Director of Thyme. A 30+ year career as Operations Director has seen the management of large teams in logistics and data production, and extensive experience in connecting product manufacturing directly to high street multiples. His business planning and strategy has been key to the stability and growth of Thyme.
Beyond the world of business, David will be somewhere in the national parks or playing football and squash.
Dru Endell Cooper
Account Manager – Natural Channel – South East & London
Dru has been part of Thyme for over a decade, bringing retail experience, nutrition training, and a personal passion for health and fitness to the role. She supports independent retailers across the South East and London. When she’s not on the road, she’s likely renovating her latest home project.
Godfrey Grima
Farm Shop & Convenience – London & South East
Originally from Malta, I’ve lived in the UK with my partner for 27 years. For the past 16 years, I’ve worked as a Sales Manager in the health food and organic retail sector, focusing on London and the South East.
During this time, I’ve built strong, lasting relationships with a wide range of independent retailers and international convenience stores. My earlier career included a role as a Territory Manager for a pharmaceutical company, giving me a solid foundation in both product knowledge and customer engagement.
Hobbies: Enjoying long countryside walks and cheering on Crystal Palace as a proud season ticket holder.
Oliver McCabe
Ireland Ambassador
Oliver McCabe works with his company Hubble Health as a business advisor, nutritional therapist, wholefood chef & author throughout the independent health store community for over 20 years in Ireland and UK, from being an independent health store retailer to excelling at brand launch, activation & development with strategic annual bespoke sales & marketing promotional campaigns & merchandising working closely with head buyers, wholesalers, retailers, customers, end users and appropriate influencers. He’s the author of two best sellers ‘The Fuel Food Cookbook’ & most recently ‘Kids Kitchen Takeover’. Oliver has collaborated successfully as a Thyme Marketing Ambassador since 2024.
Libby Salt
Administration & Marketing Assistant
Libby plays a vital role behind the scenes, managing day-to-day administration and supporting marketing efforts to keep Thyme running smoothly. Her attention to detail and creative mindset help ensure projects are delivered efficiently and on time.
Sam Batten
National Sales Director – South West
Sam began at Thyme as an account manager and now leads the growing sales team, combining hands-on customer visits with coaching and support. With a background in sports science and competitive rowing, he brings passion and discipline to his role. Sam values Thyme’s innovative spirit and is actively involved in expanding services like SalesThyme, LiveThyme, and new market sectors. Outside work, he continues to row and coaches aspiring athletes.
Gary Trickett
Northern Account Manager
Gary joined the natural health family in July 1985 as a Sole Agency Representative for Brewhurst. Since then his career has included working at Lifeplan, Illingworths, The Health Store, Vogel, Lima, Dabur before becoming a freelance agent introducing brands into the UK and Irish health market. 2005 saw Gary and his wife start a retail career with 4 Healthy Route stores across the East Midlands. During this retail phase he was the Chair of the NAHS for 7 years and became a Fellow of the HFI. He is passionate about supporting independent health stores. Married, with 2 sons, he enjoys skiing and generally being outdoors.
Melvyn Phillips
Business Manager
Meet Melvyn Phillips who joins as business support/development manager and with him brings over 16 years of experience within the health & wellbeing sales channel via Tree of Life & Dundeis where in his capacity as buyer worked with many established and innovative new brands that are so important to this sector.
Why choose Thyme?
With deep expertise across many sectors, we specialise in connecting brands with the right audiences, from independent health stores to farm shops, garden centres and independent convenience.
Our tailored approach ensures your brand stands out, gains traction, and achieves sustainable growth.
Let’s grow your brand together…
At Thyme Marketing, we don’t just market products. We build lasting partnerships and create meaningful connections.
Let’s grow your brand together.